Hi there!
I got an e-mail in response to one of my previous posts about the "80:20" rule, which states that you 
should expect that 80% of your sales will come from around 20% of your customers. The e-mailer asked me to develop the significance of this a bit further.
Your top 20% are your key customers. As such, these are your best bet for getting additional sales. These customers know you. They trust you. And they already buy from you in quantity. Thus, they will be more receptive to any offers you make.
So, make key customer management one of your major strategies. Look after these customers. Court them. Unlock the potential they offer you for increasing your sales.
There are lots of marketing strategies you can use to get more value from your key customers including: up-selling, cross-selling, offering packages, bundles, retrospective discounts, and so on. If you want more suggestions, check out the free marketing ideas, strategies and tips on my website.
In addition, read my Complimentary White Paper: How to Deliver Exponential and Sustainable Sales Growth to Your Small Business
By the way, thanks for the e-mails in response to my posts. I'm delighted to receive these.
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